Partners gather for the year ahead
On 16 March 2026, POWRT held its partner conference and product launch under the theme of growth and smart-audio integration. Industry observers, product specialists, market practitioners, content professionals and partners from across China joined the programme. The event combined strategy, product introductions, practical business discussions and partner recognition.
A strategy built around complete scenarios
POWRT’s annual strategy focused on wireless audiovisual solutions for a range of spaces and uses. The programme addressed research and development, the product portfolio, sales channels and customer service. General manager Wang Yi presented the growth direction for the year and discussed how product development, market activity and partner support would work together.
The 2026 product programme
New products presented at the event included the slim UT-1 wireless soundbar, the WS-1 platform with wall-mounted and recessed speaker options, and the Mijia-compatible PS-1 8K player and controller. A multi-zone background-music system was also introduced, with independent control for music across the home. Chief technology officer Yu Yeqi explained the thinking behind the products, including sound performance, wireless connectivity and adaptation to different scenes.
Industry perspectives and practical experience
Tang Bin of the lighting-industry media platform discussed the relationship between audiovisual products and smart-home scenarios. Song Hao of Shaanxi Jianwei Technology shared experience on moving from individual product sales to complete solutions. Yang Weihua of the Zhizhuangxia and Zhikongjian businesses addressed wireless cinema and karaoke within integrated smart-home projects. The sessions connected broader market trends with day-to-day implementation.
Training, marketing and service support
The partner-support programme covered training, marketing activities, after-sales support and cooperation policies. Zeng Shufen introduced the support framework and its intended role in helping partners develop their local markets. A dedicated discussion and ordering area gave partners time to ask product questions and discuss cooperation after the presentations.
Recognising the partner community
The evening programme included awards for benchmark stores, emerging partners, market development and brand advocacy. The recognition celebrated work carried out with POWRT over the previous year. The conference closed with an emphasis on ongoing cooperation, product development and support across the partner network.
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